Lacoste is getting into the swing of the U.S. Open.

The French brand will be introducing a series of activations that engage its top tennis ambassadors, along with its fashion, sport and lifestyle communities around New York City. The U.S. Open takes place in Flushing Meadows, N.Y. from Aug. 24 through Sept. 7.

Lacoste ’s activations start with Le Café Lacoste, an exclusive Afternoon Tea in partnership with The Plaza Hotel at The Palm Court. The tennis-inspired Afternoon Tea features a bespoke menu, inspired by Le Café Lacoste, a new concept, and is crafted by executive chef Muhannad Al Ateem and executive pastry chef Kevin Clemenceau. The tea pays tribute to French style and the spirit of Lacoste’s sporting legacy. The exclusive event began Wednesday and runs through Sept. 10 and is p

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