To gaze into the future of China ’s evolving luxury retail dynamic, look no further than Deji Plaza, a regional luxury shopping mall in the affluent capital of Nanjing.

The mall, part of the Nanjing-based real estate company Deji Group, was founded in 2006 by Wu Tiejun, an enigmatic local businessman. By 2018, it surpassed 10 billion renminbi, or $1.39 billion in sales, and became the highest-grossing retail project in Eastern China .

By 2024, sales more than doubled to 24.5 billion renminbi, or $3.4 billion, dethroning longtime champion SKP .

With a steadfast focus on luxury retail — Deji remains the only Nanjing mall to have Hermès, Chanel, Louis Vuitton and Dior under one roof — the local retailer has become a top luxury destination in the region, covering an expanse of the

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