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IOWA CITY — Given changes threatening higher education norms — and the University of Iowa’s “strong financial position today” — the campus on Thursday announced a new strategic initiative focused on increasing revenue and improving operational efficiency.

The “Revenue and Efficiencies Strategic Plan Action and Resource Committee” — or “reSPARC” — will allow UI “to proactively plan for the future — rather than respond to crisis — by identifying ways to enhance revenue and manage resources wisely.”

To a question of whether “operational efficiency” means budget cuts and layoffs, UI officials said, “no.”

“This initiative is a proactive planning effort, not a response to a budget crisis,” accordi

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