During the 2028 Summer Games in Los Angeles, venues will be able to display the names of corporate sponsors for the first time.

Naming rights have already been sold for squash, boxing and weightlifting venues at the Comcast Squash Center and Peacock Theater at Universal Studios and for the volleyball venue at the Honda Center in Anaheim, the LA28 organizing committee announced Thursday.

The new money-maker for both the LA Games and the U.S. Olympic and Paralympic Committee is a pilot program that could see other existing venue names used at the Olympics along with new names for up to 19 temporary venues.

In addition to keeping their existing venue naming rights during Games time, the organizing committee said companies that sign on to the new program will also “secure additional m

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