It’s so easy to feel disheartened right now.

Negative headlines, humanitarian challenges and fierce political debates dominate the news. Israel’s story, especially since the Hamas-led terrorist attacks in southern Israel on Oct. 7, has often been reduced to sound bites and outrage, leaving little room for complexity or context. And, in recent months, that story has only grown more difficult to tell.

For those engaged in digital advocacy, now is not the time to retreat or change course. It’s time to double down on something more powerful: consistency.

TalkIsrael was created to shift the online conversation around Israel, especially for Generation Z. With only 27% of Generation Z expressing support for Israel, we realized that traditional approaches weren’t resonating. Young people aren’t

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