Texas A&M’s athletes raked in a staggering $51.4 M in NIL deals from July 1, 2024, to June 30, 2025, according to the Bryan-College Station Eagle. And the vast majority, $49.2 M, went to men’s sports, leaving just $2.2 M for women’s programs. However, the Aggies nearly tripled their NIL earnings from the previous year, when athletes pulled in $19.4 M, signaling a massive boost in opportunities and market value for Texas A&M’s student-athletes. And now, the Texas A&M AD delivers a game-changing NIL announcement.

Well, Texas A&M Athletic Director Trev Alberts has been quick to adapt to the shifting CFB landscape, especially following the House vs. NCAA settlement. After replacing Ross Bjork , who left for OSU in spring 2024, Alberts made sweeping changes across the department. Now enter

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