There are two main stories people are telling about Apple these days. One, rooted in its financial performance going back nearly 20 years, is of the most successful electronics device-maker of all time — a wildly profitable, well-positioned, multitrillion-dollar company that continues to make a lot of money but that, since 2020, hasn’t been growing quite as quickly as it did for most of the decade prior. The other is of a firm that, despite all its advantages, is missing out on the next big thing in tech — the only thing that matters , in this telling — having failed to invest enough in AI.

A report from Bloomberg’s Mark Gurman suggests the company has something to say about both. In a wave of new products and software characterized as an “artificial-intelligence comeback,” Apple appe

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