Jerry Jones has always spoken in bold, business-first terms, and this move is no different. Talking about how AT&T Stadium was funded, he once said, “We look at Legends as how we paid for AT&T Stadium,” referring to the hospitality firm he co-founded with the New York Yankees and Goldman Sachs—a venture that became the model for modern sports facility financing. For Jones, the stadium was never just a football field. It was an economic engine, a corporate stage, and a cultural landmark all rolled into one.

From day one, the plan was clear: build a place that could pay for itself many times over—not just through ticket sales, but by hosting marquee events, premium experiences, and world-class entertainment. Over the last 16 years, AT&T Stadium has delivered exactly that. Super Bowls,

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