In a year when traditional luxury brands are struggling to attract buyers in the Chinese market, one notable exception has emerged: gold. Laopu Gold, a homegrown brand, has surged in popularity with its stock price skyrocketing. Bloomberg TV’s Minmin Low explains the growing appeal of gold jewelry in China and the strategic moves that have fueled Laopu’s success.
China's Laopu Gold Selling 'Royal' Designs Defies Economic Slump

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