ST. LOUIS - A viral TikTok showing Philadelphia Eagles tight end Kylen Granson wearing a white cloak at his wedding has ignited a conversation about men’s self-expression in formalwear — and it all started in the Chicago home studio of fashion designer Josh Kercher.

The clip, posted by bride Daisy Foko Granson, has racked up over 5 million views at the time of this story. While some viewers debated whether the garment was a “cape” or a “cloak,” Kercher said the real significance was the statement it made.

“It’s sort of a cultural signal,” Kercher said. “We’re in a moment right now where men can get more attention; men can kind of step into a bigger role. That’s what’s really exciting about it.”

Kercher, who designs bespoke pieces for clients ranging from actors and rappers to politician

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