Nobody’s Wi-Fi was safe this week. Taylor Swift showed up on Travis Kelce ’s New Heights podcast for the first time, and the internet went in all crazy. The numbers in the first two days are jaw-dropping.

On Friday, Front Office Sports tallied the engagement. More than 60 million views on X. Another 379 million on Instagram. TikTok clocked 34.5 million. YouTube? Fifteen million. And 1.3 million people tuned in live for the premiere. That’s not just big, that’s the kind of reach most shows can’t touch in a year.

The traffic even pushed the channel past three million Instagram followers. Over 400,000 new subscribers joined on YouTube. The episode set a new milestone for the most concurrent podcast listeners the show has ever had. The surge was so intense that the platform struggled t

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