Some halftime shows just hit different. Beyonce’s Christmas Day performance for the Ravens-Texans game for the 2024 season wasn’t just another musical interlude. It turned into a ratings spike, a viral moment, and now, an award-winning piece of NFL entertainment.
The crowd at NRG Stadium got the full “Cowboy Carter” treatment. Beyonce rolled through tracks from her country album in front of a roaring audience, while Netflix viewers at home tuned in by the millions. According to reports, the broadcast hit 27 million viewers at its peak during her set. That’s the kind of pull few artists can match.
Now she’s got another trophy to prove it. Beyonce took home an Emmy Award for outstanding costumes for variety, nonfiction or reality programming. The win adds to her already packed collection