The Taylor Swift effect has reached the Chiefs, according to owner Clark Hunt.
During an interview on “The Pat McAfee Show” on Friday, Hunt discussed the effect Swift’s relationship with Travis Kelce has had on his organization following her appearance on the tight end’s “New Heights” podcast .
Hunt was nothing short of positive when discussing Swift — specifically citing her impact with female Chiefs fans over recent seasons. 3
“It’s been a whirlwind, I would say, for the organization over the last two years since Taylor literally stepped into our lives. She’s done an amazing job, unintentionally, of increasing our female fanbase.
“We used to be about a 50-50 ratio, male-to-female fanbase, and now 57 percent of our fans are female, which I think is probably the highest in the