• "Love Island" drew large crowds at Tom's Watch Bar, co-CEO Brooks Schaden told Business Insider. • The sports bar hosted streaming events for the reality show, sending sales spiking nearly 900%. • Now the bar is looking for its next unconventional group of fans to host watch parties for.

A bombshell just entered Tom's Watch Bar: The reality show "Love Island" spiked major sales this summer.

Despite being known as a haven for sports fans, events centered on the reality television series — known for drama-filled dating antics in the "Love Island" villa — were among the most popular events hosted this summer.

Tom's Watch Bar is a chain of 16 screen-filled restobars that cater primarily to sports fans, cofounded by industry icon and food scientist Tom Ryan and former Quiznos CEO Rick

See Full Page