(NewsNation) — "Greenwashing" has become a hot-button topic lately for environmentalists and world officials.
A growing market has been established for products that minimize damage to the environment, and in a 2024 survey, 46% of consumers said they are purchasing more sustainable products to help the environment.
However, greenwashing litigation is evolving worldwide, with distinct drivers and enforcement priorities across regions and countries.
So, what exactly is greenwashing? What are the risks that come with greenwashing? Which companies are likely to use greenwashing?
What is Greenwashing?
The United Nations defines greenwashing as misleading the public to "believe that a company or other entity is doing more to protect the environment than it is," all while promoting false, di