What’s old is new again at the McDonald’s hamburger chain.

Five decades ago, McDonald’s TV commercials showcased the whimsical world of McDonaldland where lived Ronald McDonald, Grimace, Birdie, Hamburglar, Mayor McCheese and the Fry Friends in a home filled with Apple Pie Trees and Hamburger Patches.

Now, McDonald’s latest retro marketing play features a return of McDonaldland as the fast-food chain leans into nostalgia in a bid to rekindle memories of older customers, while introducing McDonaldland’s cast of characters to a new generation of Gen Z consumers.

A new 30-second video from creative agency Weiden+Kennedy shows McDonald’s characters aboard the McDonaldland train rolling through color scenery. According to advertising industry news outlet Ad Age, ads will run on TV and stream

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