As the cable news channel MSNBC splits up with NBC News, it is also dropping the NBC from its name.

Later this year, the channel will become MS NOW, which stands for My Source for News, Opinion, and the World.

“This new branding underscores our mission: to serve as a destination for breaking news and best-in-class opinion journalism, all rooted in accurate and reported facts,” MSNBC president Rebecca Kutler said in an internal memo.

MSNBC was originally launched in 1996 as a partnership between Microsoft (The MS part) and NBC. When Microsoft sold its stake in the venture, the name stayed the same.

But MSNBC is going through a much bigger change this year as corporate parent Comcast spins off most of its cable channels into a new company called Versant. The split is set to take effect l

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