(AP) - Television’s MSNBC news network is changing its name to My Source News Opinion World, or MS NOW for short, as part of its corporate divorce from NBC.

The network, which appeals to liberal audiences with a stable of personalities including Rachel Maddow, Ari Melber and Nicole Wallace, has been building its own separate news division from NBC News. It will also remove NBC’s peacock symbol from its logo as part of the change, which will take effect later this year.

FILE - Rachel Maddow and Lawrence O'Donnell take part in a panel discussion on the show at the NBC Universal summer press tour, Aug. 2, 2011, in Beverly Hills, Calif. (AP Photo/Chris Pizzello, file) (Chris Pizzello | AP)

The name change was ordered by NBC Universal, which last November spun off cable networks USA, CNBC,

See Full Page