A leading sporting goods giant is venturing into the world of in-house film production.

Dick’s Sporting Goods has announced the launch of Cookie Jar & A Dream Studios, a new content and production studio that it says is dedicated to telling “powerful, human-centered stories through the lens of sport.” The name of the studio honors the founding story of the retailer, when in 1948, an 18-year-old Dick Stack borrowed $300 from his grandmother (her savings, kept in a cookie jar) to open a small bait-and-tackle shop in Binghamton, N.Y.

"Dick’s believes that sports have the power to change lives," said Mark Rooks, VP of creative, entertainment & sponsorships at Dick’s Sporting Goods. "And we've seen through our work how true that is for so many who have excelled, triumphed against the odds,

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