Direct-to-consumer wellness retailer Neom expands to U.S.

A U.K.-based organic wellness products and aromatherapies brand is supporting global growth with fulfillment and transportation technology.

Seeking to expand its direct-to-consumer and business-to-business footprint beyond the U.K. and Europe into the U.S., Neom sough to implement a fulfillment and transportation infrastructure to enable global operations. The company selected 3PL and inventory management technology provider Radial to initially launch U.S. business-to-business sales, followed by direct-to-consumer sales the following year.

As a result of implementing Radial fulfillment and transportation solutions across both its business-to-business and direct-to-consumer U.S. operations, Neom obtained scalable functionality tailored to support its U.S. growth.

The company ships 90%