A sizable chuck of shoppers are now utilizing artificial intelligence platforms while shopping – a trend that some brands and retailers are slow to respond to.

According to data from cross-channel marketing platform Cordial's latest report titled " Brands Battle for Attention as AI Redefines the Funnel ," about one third of consumers now regularly use AI platforms like ChatGPT, Perplexity and Claude throughout their shopping journey, which includes discovering brands, researching products and making purchases. Millennial and Gen Z consumers are leading AI adoption at rates 33% and 11% higher than average, respectively.

Despite this increased use of the technology, almost half of all brands (47%) maintain minimal or no AI agent presence, while only 7% have developed comprehensive

See Full Page