The Brief

MSNBC is rebranding as My Source News Opinion World (MS NOW), dropping the NBC name and peacock logo.

The change follows NBC Universal’s spinoff of MSNBC into a new company, Versant.

Leaders say the move gives MSNBC editorial independence, though it carries risks.

NEW YORK - The television network MSNBC is rebranding as My Source News Opinion World—abbreviated as MS NOW—marking its corporate split from NBC.

The network, which appeals to liberal audiences with a stable of personalities including Rachel Maddow, Ari Melber and Nicole Wallace, has been building its own separate news division from NBC News. It will also remove NBC’s peacock symbol from its logo as part of the change, which will take effect later this year.

The backstory:

The name change was ordered by NBC Uni

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