Ace Hardware is enabling brands to engage its shoppers with targeted digital advertising.

The world’s largest hardware cooperative is launching "RedVest Media, The Helpful Network," its new retail media network. Through its partnership with Epsilon Retail Media, RedVest Media offers brand advertisers a retail media solution that includes onsite premium ads, search, and display; email and push messaging; in-store signage; and offsite programmatic display, video, connected TV and mobile ads.

"Ace has always been about helping our neighbors," said Molly Hjelm, corporate VP of retail media at Ace Hardware . "With RedVest Media, we're now extending that helpfulness to our brand partners, giving them the tools and data to drive meaningful engagement and measurable results at b

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