Unsold completed new-build inventory is so high this $34B homebuilder is turning to investors

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As public homebuilders work to clear rising levels of unsold completed inventory in softer Sun Belt housing markets, they’re not only upping their incentive spend for homebuyers—they’re also stepping up efforts to attract the housing market’s biggest investor group: mom-and-pop landlords.

Look no further than this week Lennar launching the Lennar Investor Marketplace. The homebuilder—which has a $34 billion market capitalization—says the portal allows investors “at any level to browse curated new homes and make informed, data-driven decisions.”

After creating an account, investors can view Lennar homes for sale nationwide. For the Florida build below in Manatee County, the