Bioeffect is betting big on the professional channel with its latest launch .

The 15-year-old skin care brand, based in Iceland, is debuting its 3xGF range, a serum and an eye serum duo, with Dermstore on Wednesday, as well as in select medical offices and medi spas. Prices for the duo range from $149 for 3xGF Recovery Eye Serum to $329 for the 3xGF Recovery Serum.

The range derives its name from the three growth factors utilized in the formula. Among them, the epidermal growth factor that gets the hero treatment in the brand’s core range; keratinocyte growth factor, which boosts the skin barrier, and interleukin-1 alpha, which aids in firmness. The idea was to create an offering for post-procedural care, hence why the serum and eye serum only have 11 and 13 ingredients, respectively.

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