McQueen’s Fall 2025 Campaign is Full Victorian Goth With Alex Consani

GO GOTHIC: McQueen ’s creative director Seán McGirr is stripping it back for the brand’s fall 2025 campaign starring Alex Consani, Athiec Geng, Chu Wong and Libby Taverner.

The new campaign is simple with its gray backdrop as it nods to Victorian Gothic with the models in black or white lace, extra pointy boots and hair blowing in the wind as if they were battling an English blizzard in some sort of Brontë novel.

Without the setting of a London pub , an eerie street or a Welsh castle in the brand’s latest campaign, the models made do with imagination as they channeled 19th century figures such as Oscar Wilde, the English performer Vesta Tilley and American painter Romaine Brooks.

“I wanted to capture the tension between freedom and rigour, because it feels like a very real te