Manolo Blahnik ‘s strategic shift to direct-to-consumer is taking hold.

The brand’s financial results for the year ended Dec. 31, 2024, showed a DTC sales increase of 13 percent, representing 32 percent of total revenue, up from 22 percent in 2023. The shift toward a customer-focused business model began in 2018.

The luxury and accessories brand also strengthened its DTC contact points, investing in seven new store locations and markets as it also strategically reduced its presence in wholesale channels. Those investments, and macroeconomic headwinds that have contributed to a global luxury market slowdown, led to EBITDA, earnings before interest, taxes, depreciation and amortization, of 8.4 million euros, reflecting 61 percent decline, from year-ago levels. Group sales were down 19

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