Gisou has named Rosie Huntington-Whiteley as its first global brand ambassador.

“You really have to find the right match, and we have found that in Rosie,” said Negin Mirsalehi, founder of the premium honey-based hair and beauty brand. “She’s such a style icon with a very loyal community. Everything she does is on-point — her own branding, collaborations, the natural love for Gisou that she’s always had.

“And, of course, her hair is really iconic, as well,” continued Mirsalehi. “So, it was such a natural step for us.”

Mirsalehi explained signing on a global ambassador also made sense now, as Gisou moves into a new product category — styling. Huntington-Whiteley, a model, actress and entrepreneur, will front Honey Milk 5-in-1 Styling Cream.

“Hair has always been a powerful fo

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