From Coldplay to Blackpink’s Jisoo: How STB’s secret campaigns put Singapore on the global pop culture map

You’d have thought the legions of hardcore K-pop fans would know when a member of the world’s current biggest girlband was in Singapore, a city so densely packed that it often feels like nothing goes unnoticed.

But Blackpink’s Jisoo managed to fly under the radar earlier this year , when she filmed the music video to Your Love – the second track on her recent album Amortage – at the new wildlife park Rainforest Wild Asia in Mandai before it opened in March.

All without a single leak online before the video’s official preview on Monday (Aug 11), ahead of its release the following day.

This wasn’t the Singapore Tourism Board’s (STB) first collaboration with a global superstar. In 2025 alone, it also partnered internationally reno