Streaming set another high for TV use in the United States in July — which is not exactly a new development.

July was the sixth consecutive month that streamers have taken a record-high share of viewing, with 47.3 percent of all TV use, according to Nielsen . That’s up from 46 percent in June and about six points higher than it was in July 2024 (41.4 percent).

The gains for streaming came largely at the expense of cable, which came in at 22.2 percent of TV use for the July reporting period (which ran from June 30-July 27). That was down from 23.4 percent a month earlier, due largely to double-digit declines in both news and sports coverage compared to June.

Streaming set another high for TV use in the United States in July — which is not exactly a new development.

July was the sixt

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