MSNBC will change its name later this year to “My Source News Opinion World,” abbreviated as MS NOW, reflecting a corporate separation from NBC Universal.

The name change and rebranding will eliminate NBC’s iconic peacock logo from MSNBC’s branding as part of the move to establish a distinct identity.

Driving the news: This transformation follows NBCUniversal’s November decision to spin off several cable networks – including USA, CNBC, MSNBC, E! Entertainment, Oxygen and Golf Channel – into an independent company called Versant. • Among these, MSNBC is the only network planning a name change in conjunction with the spinoff, while other networks retain their original names. • MSNBC’s formation in 1996 was originally a partnership between Microsoft and NBC, which inspired the original

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