Those looking to get their Ulta Beauty products at Target will soon have to find another place to shop.

Ulta Beauty and Target announced recently they will not renew their shop-in-shop partnership that expires in August 2026.

The collaboration between the two brands began in 2021, and one of the biggest perks for consumers of the brands was that they could link their Ulta Beauty Rewards with Target Circle accounts.

Here’s what’s next for the two brands and how this news will affect shoppers.

What’s next for Target and Ulta after their partnership ends?

Target will develop its in-store beauty department while Ulta will launch its Ulta Beauty Marketplace online in the latter part of this year.

The beauty retailer’s Ulta Beauty Marketplace, which will open in fall 2025, is an onli

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