Producers and distributors can learn from the example set by religious-themed film releases when marketing their films, according to a panel at Sarajevo Film Festival.

Rob Williams, content strategy executive at Neon, Faridah Gbadamosi, senior programmer at Tribeca Film Festival and Lizzie Gillett, head of documentary at UK production company Misfits Entertainment took part in the discussion titled Integrity, Impact, and Self-Censorship in Crisis-Era Cinema, hosted by Danielle Turkov Wilson, founder and CEO at Think-Film Impact Production.

“Some very political films on the right have done very well,” said Gillett, citing Alejandro Monteverde’s Sound of Freedom , a religious-themed drama starring Jim Caviezel which made over $250m at the worldwide box office in 2023.

“The top four US b

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