If you use TikTok or any other app designed to rot your brain, chances are you've encountered AI-generated ads for somehow even faker-seeming products.

But the popular short-form video platform in particular is pushing a specific style of these ads that aim to be nefariously familiar: a person looking into the camera and making a direct pitch for some type of scammy-feeling product. Of course, this "person" is actually one of over a dozen AI "digital avatars" that TikTok offers to advertisers, which can be made to say whatever a client wants, so long as it adheres to the platform's questionably enforced guidelines.

52-year-old Scott Jacqmein is one of the actors behind these AI digital avatars. And though his AI-puppetted mug appears in ads all over the platform, it turns out that sellin

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