Children who can't swim keep finding their way to water, which is why Eric Shendelman is leading a new initiative aimed at making water safety education more accessible.

Shendelman, president of Shendy's Swim School in Toronto and partner with the Camp Safety Network, is a long-time drowning and injury prevention advocate. He currently chairs a national committee with the Canadian Drowning Prevention Coalition and has also served as president of the Ontario Camps Association.

"We're putting 'Swim to Survive' as one of our top priorities this coming year," said Shendelman, referring to a program created by the Lifesaving Society.

The 'Swim to Survive' model covers the essential skills needed to survive an unexpected fall into deep water. It focuses on teaching youth how to assess the

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