Sweaty two-a-days are well underway for college football players across Texas, but for the practicing freshmen who weren’t topflight recruits out of high school , the real grind started long before this summer. After all, to earn a spot on a college roster these days means logging miles on the camp-and-combine circuit (traveling to universities around the state to play in front of coaches), cutting endless highlight reels to promote oneself on social media, and paying premiums of upwards of $10,000 to recruiting consultants and private coaches.

One Austin-based company wants to change all that. Last year a start-up called Scorability launched an analytics platform it hopes will upend the modern recruiting process by simplifying life for coaches—and, in the process, giving athletes and

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