Cracker Barrel, the popular chain of restaurants and gift stores with a Southern country theme renowned throughout the years for its hospitality and other special amenities, is launching a new campaign as summer draws to a close.

The restaurant, which celebrates 55 years of warm and fuzzy country kindness, is launching a new fall menu, as well as hosting a big live event in New York City and co-promoting with country music star Jordan Davis, who is touring this fall.

Cracker Barrel calls the initiative “All the More,” according to a published press release, which includes the full fall menu.

“We believe in the goodness of country hospitality, a spirit that has always defined us,” said Sarah Moore, chief marketing officer of Cracker Barrel. “Our story hasn’t changed. Our values haven’t

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