AUBURN — For the first time in program history, Auburn football will have an on-field corporate sponsorship, it announced Wednesday, partnering with YellaWood in a five-year deal that "honors Pat Dye ."

The words “Pat Dye Field” will be displayed — 18 feet high and 21 feet wide — on each 25-yard line at Jordan-Hare Stadium. The on-field displays will also feature YellaWood’s yellow logo.

“Pat Dye revolutionized Auburn Athletics,” Jimmy Rane , an Auburn alumnus and YellaWood founder and CEO, said in a release. “He left no doubt about what he was about and what he intended to do."

Dye and Rane were friends and business associates for 40 years, according to the release, from Dye’s hiring at Auburn in 1981 until his death in 2020.

“When the opportunity arose to do it, I knew I did

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