If you're honoring your loved ones this upcoming Day of the Dead, planting cempasúchil for your ofrenda might be easier than you think.

Cempasúchil, also known as marigolds, are one of the , a tradition from Mexico and Latin America that celebrates love, memory and ancestors. Its seeds carry centuries of stories, nourishing ancestral beliefs that still live in today’s rituals. Submit an ofrenda for our digital altar Sign up to get notified when submissions open for the 2025 KPBS Day of the Dead Digital Altar. Get notified

We recently visited Cristina Juarez at her shop, in City Heights located inside . Juarez spilled the seeds, and gave us the scoop on a simple way to plant marigolds at home. (

Juarez' personal story shows how flowers can root us in something deeper.

“(It's) one o

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