Arizona's growing population and burgeoning food, beverage and hospitality scene have made the Phoenix area a hot spot for social media influencers, eager to show their followers trendy places to eat, get their hair done, work out or shop.

The influencer marketing industry has upended advertising, growing to $25.44 billion in 2024 and projected to reach $97.55 billion by 2030, according to Grand View Research. Brands seek influencers to showcase their products to their followers, often paying thousands of dollars to be featured on an influencer's feed.

Meet some Arizona-based inlfluencers who have become go-to references for lifestyle, food, parenting, fashion and entertianment. Ex-'Dance Moms' star turned influencer: A deep dive into Arizona's content creators

Tatum Beck

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