People for the Ethical Treatment of Animals (PETA) has urged Harris Tweed Authority to transition from sheep’s fleece to hemp, and rebrand as Harris Weed .

“If Harris Tweed hopes to survive another 200 years, it must move with the times by switching to kind plant wool that no sheep has to suffer for,” wrote PETA vice president of corporate projects Yvonne Taylor. “PETA urges this iconic brand to blaze a trail of compassion and future-proof its business by embracing innovative plant wools like hemp, flax, and soya, which are kind to animals and the planet.”

PETA entities’ exposés of wool operations in Scotland and England found routine cruelty to sheep, which were beaten, punched and kicked by workers. A PETA Asia investigation also resulted in the first conviction of a sheep shearer in S

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