Online consumers are adopting generative AI at a rapid rate.

New data from Adobe reveals the extent to which U.S. consumers are using generative AI to assist their e-commerce efforts. One of the major trends Adobe observed during the 2024 holiday shopping season was the usage of generative AI-based chat services and browsers.

[READ MORE: Adobe: Record U.S. online holiday spending passes $241 billion ]

Data from Adobe showed a major increase in AI-driven traffic to U.S. retail sites, during the 2024 holiday season. New data tracking U.S. online shopping through July 2025, based on direct transactions online and covering more than 1 trillion visits to U.S. retail sites, shows that generative AI traffic rose 4,700% year-over-year in July 2025.

Growth remained s

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