Report: Back-to-school item prices up nearly 10% in July

Online prices on back-to-school staples are up while discounts from brands are down this year, putting consumers in a difficult position.

That’s according to the latest same-site sales data data from e-commerce platform Klaviyo, which revealed that year over year, the typical price paid for back-to-school items in July was up nearly 10%. Apparel and accessories saw the sharpest increase at 9% as tariff uncertainty led to increased costs. After a dip in the first quarter of the year, average selling prices (ASPs) on back-to-school items have risen every month since April.

Apparel brands with an average order volume (AOV) of $70 have seen a surge in both order sizes (+7%) and ASPs, according to Klaviyo. These lower-AOV brands, which often serve families during back-to-school, tend t