The Dallas Cowboys have built an empire, valued at a staggering $12.8 billion, towering as the most valuable sports franchise on the planet. Founded on decades of dominance, the Cowboys draw fans worldwide, turning every move into a “soap opera.” Yet, despite all the glory and business success, the franchise hasn’t sniffed a Super Bowl win in 29 years – a “drought” that would make any owner defensive. But Jerry Jones isn’t one to back down.

JJ has been the team’s architect since 1989, reshaping not just the Cowboys but the entire NFL business landscape. His hands-on control, firing legendary coach Tom Landry to be replaced by Jimmy Johnson and spearheading massive marketing deals, defines this relentless quest for greatness. But the team has been struck with a star

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