LOS ANGELES — Apple TV+, home of series including “The Studio” and “Ted Lasso,” is raising its subscription price by $3 to $12.99 a month, it announced Thursday.

The move comes as many streamers have been raising their prices, as the cost of production increases and the businesses are facing more pressure by investors to increase profits.

Apple TV+ launched in 2019 at a low price of $4.99 a month, positioned as a low-cost perk for people to watch high-quality shows and movies with a free trial if they bought Apple products such as iPhones and iPads. Since then, the streamer has raised its prices, mostly recently in October 2023 from $6.99 to $9.99.

Like other tech giants, Apple has faced scrutiny from the Trump administration on its U.S. manufacturing presence. Earlier this year, when t

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