Sydney Sweeney is speaking out for the first time nearly a month after her American Eagle ad erupted online.

In her new Wall Street Journal cover story, the 27-year-old expressed her thoughts on the chatter surrounding her controversial campaigns. When asked if she’s been strategic about her campaigns, she responded, “Yes. Very.”

Though she didn’t address the American Eagle ad in the new interview, she did speak on another ad she did for the soap brand Dr. Squatch. In that campaign, which was released in May, it’s suggested that the product contains Sweeney’s used bath water.

“I think it’s important to have a finger on the pulse of what people are saying,” Sweeney told the Wall Street Journal. “Because everything is a conversation with the audience.”

“It was mainly the girls making com

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