For decades, Cracker Barrel has been more than just a place to grab a meal. Its rocking chairs on the front porch, cozy dining rooms, and shelves filled with nostalgic knickknacks have made it a gathering spot for families across the country. Yet today, the beloved chain is facing its toughest challenge in years as the Cracker Barrel brand undergoes a sweeping transformation that has left both investors and loyal customers uneasy.
According to Fox Business, shares of Cracker Barrel fell by more than 12% on Thursday, wiping out over $90 million in market value in a single day. The steep decline followed weeks of controversy surrounding the company’s makeover, which includes redesigned restaurants, a streamlined menu, and most notably, the debut of the new Cracker Barrel logo. The backlash