Image is everything.

It’s a catch phrase that was used by Canon in a commercial campaign which featured tennis star Andre Agassi many years ago and it’s endured the test of time.

It also has relevance when talking about the Canadian Football League and Major League Soccer and the perception of those leagues in Canadian markets such as Vancouver, Toronto and Montreal.

The CFL is the second-best professional football league in the world. MLS? According to Opta Analyst – a website devoted to world rankings of leagues and teams – MLS is ranked as the 12th-best league on the planet.

Yet in the three aforementioned Canadian markets, the CFL is battling an image problem while MLS sells itself as, well, Major League Soccer.

MLS franchises on average are valued at $500 to $700 million. LAFC is

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