Grocery
This Is The Most Popular Pickle Brand In The US
The pickle-pocalypse is upon us if modern food trends are any indication. A diverse selection of products like popcorn, alcoholic beverages, popsicles, pistachios, potato chips, and even jellybeans are sporting a new (and some would say "questionable") briny flavor. Of course, a diehard pickle lover goes right to the source, and a recent Instacart report shows there's one pickle brand that currently rules the hearts and bellies of Americans. According to the number of purchases on the platform between July 2024 and June 2025, Mt. Olive is the top-selling brand, with Vlasic and Claussen occupying second and third place, respectively.
Despite the current buzz surrounding pickles and pickle-flavored products of every description, p