Cracker Barrel's new logo has stirred up the ire of some conservatives online.

The Tennessee-based southern food chain's trademark yellow signs, which have served as a beacon for weary travelers, have undergone an update for the first time since 1977.

The new logo removes the image of "a man relaxing by a cracker barrel, representing the old country store experience where folks would gather around and share stories," the company said in a statement.

"Our values haven't changed, and the heart and soul of Cracker Barrel haven’t changed," the company said in a statement Thursday. "Cracker Barrel has been a destination for comfort and community for more than half a century, and this fifth evolution of the brand’s logo, which works across digital platforms as well as billboards and roadside

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